Off-Piste Adventures: Horses and Reindeers in Lapland

Off-Piste Adventures: Horses and Reindeers in Lapland


Please tell who you are and what company you represent? Hi, my name is Mia Lappalainen and my company’s name is Off-Piste Adventures. Could you please tell something about your company? Well, we have horse and reindeer related activities. We offer horse riding all year round and the reindeer pull sleighs during the winter season. We offer reindeer sleigh rides in winter. We have two locations, (Kemijärvi and Ruka) Here in Kemijärvi, we offer long reindeer safaris and shorter safaris (1,5 km, 3 km and 5 km) in Ruka. The horses are mainly here in Kemijärvi. Our services include riding lessons for locals, trail riding mostly for customers coming from Pyhätunturi and in autumn, we offer five-day riding trips to Salla, Naruska. We transport the horses there and we stay in a forest cabin. It’s the only time we take the horses away from home, except for a couple of times in summer when we participate in some events with the carriage. But they are only one-day events. Then, we have the five-day riding in Naruska and shorter one- to six-hour trail riding trips at home. In winter, our rides are maximum three hours. We have only Finnhorses, which are suitable for beginners. By taking advantage of the horse herd hierarchy, I’m able to organize safe excursions for complete beginners too. Could you please tell something about your customers? Well, with the horses the customers are mainly domestic. Only a small amount are foreign customers. With the reindeer it’s the other way around. 95 % of the customers come from abroad. And direct sales supported by the marketing of the tourism associations. In Kemijärvi, our customers contact us directly. During the last winters, small tour operators have started bringing small tourist groups to us. Most of our customers in Outinen are small groups. In Ruka, all the customers come through tour operators and the high season is December. Could you please tell why you wanted to participate in this project? Animals are very important to me. The project sounded very interesting. The idea that we take responsibility for the animals that help us earn our daily bread. This was the main reason and there also was some thoughts about expanding our business. Now we have a relative small capacity. We have less than 20 sleigh reindeer and 20 horses. If we grow and employ more people… how will affect the handling of animals as well as the nature and ethics of our operations. Even if our company grows, I want to give an individual treatment to my animals. Would you like to send greetings to our blog readers? Greetings to everybody, welcome to Outinen! Thank you! Thank you!

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